Wie das Modell 01 von Monceau ein schlummerndes Schweizer Erbe wiederbelebt – und was es über die Strategie moderner Mikro-Marken verrät
The Lost Signature Monceau Needs a Second Act Once Simon Ryan had found the sleeping trademark Monceau, buried in an archive in the Jura, he found out not only an orphaned logo, but also a lost passage of Swiss optimism …